Steps for You are a coaching and events company based in Worcestershire. Since 2011 their founder Keith McKay has been an Emotional Intelligence Coach and Speaker – working with individuals and companies to facilitate positive change.
Whether it’s 1-2-1 coaching or creating an environment to thrive, supporting the evolving hybrid workplace, team building, or fostering a ‘can do’ culture, Steps for You is the catalyst for personal growth. Working with individuals 1:1 and companies through Interactive Emotional intelligence Coaching Events are an innovative concept. Steps for You combine personal development and activities that will challenge and cultivate sustainable progress within individuals and or organisations.
Keith’s signature practice, Firewalking, represents experiential learning at its best, challenging participants to step out of their comfort zones, resulting in rapid and enduring positive change. Being a member of the Global Firewalking Association, Keith has safely guided hundreds of people from all walks of life over hot coals.
The skills acquired during firewalking, along with other empowerment exercises, serve as tools for realization and can be seamlessly applied in any work or life setting. Participants discover that they can accomplish anything with the right mindset, leading to renewed purpose, commitment, and belief. – a winning formula for success.
Small Steps – Positive Change!
Hi, I’m Keith and I started on my firewalking journey through my own personal voyage of self discovery. I was born in Zimbabwe in 1964 and moved to the UK when I was very young. I first came across ‘personal development’ listening to audio tapes, which I used to help me deal with low self esteem and anger. I was bullied at school by some teachers and students because of mixed race and my dyslexia …

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I recently took part in a brilliant experience with Steps For You, where I walked barefoot across LEGO, glass, and... read more burning hot coals. While I was initially apprehensive, especially about the glass and the hot coals, I surprised myself with how calm and focused I felt in the moment. Keith and the entire Steps For You team were absolutely incredible. Keith’s ability to guide us into the right mindset was nothing short of masterful. His energy and encouragement helped me shift from fear to confidence, and I was genuinely surprised by how much I enjoyed the whole experience. One of the biggest lightbulb moments for me came during the glass walk. As a child, broken glass was always met with panic—everyone barefoot was told to freeze and not move. So voluntarily walking on glass felt completely alien. But doing it helped me rewrite that narrative and face discomfort head-on. Since the experience, I’ve applied the lessons in both life and business. The biggest takeaway? Growth happens when we lean into discomfort. When we stop waiting to feel ready and take the step anyway. That mindset shift has already made a meaningful impact on how I approach challenges. I can’t recommend Steps For You enough. If you’re looking for a breakthrough moment, this is it.
I recently took part in a firewalk challenge with Keith McKay and the Steps4You team, and it was one of... read more the most powerful experiences I have ever had. The event was brilliantly run from start to finish, with clear preparation that made us feel safe while pushing us far outside our comfort zones. Keith’s seminar before the challenge was genuinely transformative. His insights into approval, safety and control really shifted how I think about boundaries, people pleasing and finding calm, courageous energy. By the time we stepped onto the coals, I felt focused, confident and surprisingly calm. The whole experience was not just about walking on fire or breaking arrows. It was about unlocking resilience and reconnecting with your authentic self. I came away with a new perspective and a real sense of empowerment. I would highly recommend Steps4You to anyone looking for a meaningful personal development experience that stays with you long after the event.
We had the best of days with Keith and Zanda, exploring how words we use impact the way that we... read more feel. The arrow break, glass walk and fire transfer had such a positive impact on the team. I would highly recommend Steps for You to be part of any firms events to bring a different sense of purpose and fun.
I recently had the opportunity not only to experience one of Keith’s team building sessions but also to photograph it... read more — and both were incredible. Keith creates such a safe and welcoming environment, where people are free to choose how much they want to engage, with absolutely no pressure. He speaks passionately about the power of the mind and prepares everyone thoroughly for what’s to come. He clearly demonstrates each activity, explains things in a way that’s easy to understand, and makes sure everyone knows what not to do — which is just as important for safety and confidence. As someone who’s been doing mindset and personal development work for the past six years, I wasn’t afraid to try these challenges — but I know for many people, this can be a truly life-changing experience. And as a photographer, it was such a privilege to stand back and quietly observe the transformations happening throughout the day. Capturing those moments of breakthrough and inner strength was incredibly powerful. Keith and the Steps For You team are highly knowledgeable, professional, and supportive. I can wholeheartedly recommend their work.
Absolutely fantastic service from Keith and the team once again. They are a highlight of the Leominster Festival and we... read more look forward to having them every year.
What an event we experienced with Steps for You. Keith and team held such a special space for us all... read more and we left feeling educated, empowered and completely unstoppable. Totally recommend.
A Transformative Experience with Keith! I had the pleasure of attending the Women’s Empowerment Day led by Keith at The Fold... read more in Worcester on February 8th, and I cannot express enough how impactful the experience was! From the moment we began, Keith radiated wisdom and warmth, creating a calm atmosphere that immediately put us at ease. Throughout the day, he guided us through a series of empowering exercises, including the nerve-wracking yet exhilarating glass walking. With his encouragement, I felt empowered to face my fears, and by the end of the exercise, I left all my doubts behind. Keith's support was instrumental in helping me confront some deep-rooted trauma, and he equipped me with valuable skills that I will cherish and pass on to my children and husband. One of the most memorable moments was the arrow breaking exercise. Just when I felt stuck, Keith stepped in and lifted me to achieve what I thought was impossible. The fire walking was an incredibly liberating experience, filled with high energy and camaraderie as we cheered each other on. I felt completely safe and supported in Keith’s care. Keith provided us with life-changing tools and helped us shift to a higher vibration. He led the day with grace and intention, and I truly hope to have the opportunity to learn from him again in the future, hopefully alongside my family. Thank you, Keith, for an unforgettable day! Your impact will resonate with me for a lifetime! Louise Carte
Wow! What an experience and what a day. I attended the Empowered Womens Retreat, delivered by Steps for You with... read more The Brave Spirit and The Authentic Girls Club. I knew we’d be completing a Firewalk but didn’t know that the preparation for the Firewalk, the coaching and the other activities would leave me feeling so fullfilled. Three days on and i’m still absolutely buzzing. I want everyone i know to walk on glass, walk on fire, have the courage and mentorship to commit 100% Keith and his team are simply incredible. Their faith, encouragement and sheer energy are infectious. I just wish i could relive the day, with all its surprises, all over again.
Exponential effect on me, really impacted my thought process and internal understanding of me and my approach. Highly recommend. I... read more can't thank Keith and team for everything on the retreat weekend, it's amazing that so much can be achieved in such a short time.